Privacy Policy
Effective Date: 25th February 2025
Updated On: 27th October 2025
1. Who we are and how to contact us
Taletrove UK Limited (“Taletrove”, “we”, “our”, “us”) is the organisation responsible for deciding how your personal information is used. This means we are the data controller for the purposes of UK data-protection law.
Company name: Taletrove UK Limited
Company number: 14374060
Directors: Sam Jaques and Adam Prescott
Contact email: hello@taletrove.co.uk
If you have any questions about this Privacy Policy, or wish to exercise your privacy rights, you can contact us at the above email address.
2. Information we collect
We collect and process the following categories of information:
Personal information – name, email address, postal address and payment details (processed securely through Stripe).
Used to manage subscriptions, deliver printed newsletters and provide customer support.
Submitted content – messages, stories and photographs provided by subscribers or their families via WhatsApp, text message or email.
Used solely to create each newsletter edition.
Account and technical information – limited website and device data (such as IP address and browser type) collected through analytics tools to help us maintain and improve our website’s performance.
We also collect details you provide when you contact us or update your account.
3. How we receive, store and delete content
Subscribers and contributors send photos and messages to us via WhatsApp Business, text message or email.
Once a newsletter has been printed and dispatched, all original submissions are permanently deleted from our systems and communication channels.
We do not retain copies of individual photos or messages beyond the production of that edition, and no copies are retained on third-party backup systems.
Newsletter storage – completed newsletters (PDF versions) are stored securely on each subscriber’s online account Dashboard for the duration of their active subscription. If a subscription is cancelled, all newsletters are deleted automatically 100 days after cancellation. Subscribers may request deletion of newsletters at any time.
Customer records – basic customer data (such as name, address, contact details and payment history) are retained in our secure CRM system for billing, support and legal record-keeping purposes.
We never repurpose, sell or publicly share any submitted content without explicit written consent.
4. How we use your information
We process your personal information only when we have a lawful reason to do so under UK GDPR. We use your information to:
Handle photos and messages you send – producing your newsletters using the content you provide (contractual necessity).
Communicate with you – sending service updates, renewal reminders and account notices (contractual necessity and legitimate interest).
Provide customer support – responding to questions or requests (legitimate interest).
Maintain and improve our website – analysing performance and troubleshooting issues (legitimate interest).
Comply with legal obligations – maintaining financial and tax records or responding to lawful requests (legal obligation).
Send optional marketing or service updates – if you’ve opted in (consent, which can be withdrawn at any time).
We do not use automated decision-making or profiling that produces legal or significant effects on individuals.
5. Data retention and deletion
We keep personal information only for as long as needed to provide our services or to meet legal, accounting and regulatory requirements. When information is no longer required, it is securely deleted or anonymised.
Submitted photos and messages – deleted permanently once the newsletter has been printed and dispatched.
Completed newsletters (PDFs) – stored while the subscription is active, then deleted automatically 100 days after cancellation unless earlier deletion is requested.
Customer account details – kept while the subscription is active and for up to six years after cancellation to meet financial-record obligations.
Payment information – processed by Stripe; Taletrove does not store card details.
Technical and analytics data – retained only as long as necessary to maintain website security and performance.
You may request deletion of your personal data at any time by emailing hello@taletrove.co.uk. We will act on your request unless we must retain certain data to meet legal or contractual obligations.
6. How we share your information
We never sell, rent or trade your personal data.We share information only where necessary to deliver our service or meet legal obligations.
Service providers
Payment processing: Stripe
Printing and postage: selected partners who produce and deliver newsletters
Hosting and IT services: secure providers who host our website and manage communications
All partners receive only the minimum data needed to perform their role and are bound by strict confidentiality and data-protection obligations.
Legal disclosure – we may disclose information if required by law or to protect our rights or the safety of others.
International transfers – if data is processed outside the UK, we ensure adequate safeguards such as the UK’s Standard Contractual Clauses or equivalent protections.
7. Security measures
We take appropriate technical and organisational measures to protect your information, including:
Encryption of transmitted and stored data
Restricted access to authorised team members only
Secure storage on trusted, compliant platforms
Regular deletion of data once it is no longer required
Ongoing review of security practices
While no system is 100 % secure, we continually assess and update our safeguards to keep your information safe.
8. Your rights
Under UK GDPR, you have the right to:
Access the personal data we hold about you
Correct inaccurate or incomplete information
Request deletion of your data (“right to be forgotten”)
Restrict processing in certain circumstances
Request portability of your data to another provider
Object to processing where we rely on legitimate interests
Withdraw consent at any time (for marketing communications)
To exercise any of these rights, email hello@taletrove.co.uk.
We aim to respond within one month. If you are not satisfied with our response, you can contact the Information Commissioner’s Office (ICO):
www.ico.org.uk | 0303 123 1113 | Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF.
9. Cookies and analytics
Our website uses cookies and similar technologies to help it function properly, improve performance and understand usage patterns.
Types of cookies we use
Essential cookies – required for the site to operate (e.g. logins, checkout).
Performance and analytics cookies – used to measure website traffic and improve experience; these do not identify individuals.
Preference cookies – remember user settings such as language or login preferences.
You can control or delete cookies through your browser settings. Disabling certain cookies may affect website functionality.
10. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date above and post the updated version on this page. We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our services after any changes means you accept those updates.
11. Contact us
If you have any questions or requests about this Privacy Policy or your personal data, please contact us:
Taletrove UK Limited
Email: hello@taletrove.co.uk
Website: www.taletrove.co.uk